Discover your shape.
Snowboarders will now be able to work directly with shaper Mikey Franco to craft a board meant exclusively for them. Directly from shaper to client, Franco’s custom board building program known as The Rider Genome Profile translates a riders Biometric, Psychometric and Envirometric preferences into materials and shapes that will optimize a riders potential. Clients communicate directly with Mikey and his team throughout the building process to ensure the perfect ride is created.
"After 25 years of board fitting clients for lessons and guided trips, Mikey Franco has mastered the art of movement analysis, ensuring his clients are matched up with the ideal shape to maximize our riding potential" -
The Rider Genome Profile analyzes three defining characteristics in an extensive survey: Biometric or physical traits and preferences, Psychometric or preferred riding style and ambitions and finally Envirometric or preferred location and conditions. Within these categories are a series of proprietary questions that allows Franco to create unique board blueprint. The blueprint defines the shapes and profiles that creates a board's unique performance and feel.
Every custom board is meticulously built using the highest quality materials at the base of the Teton Mountain range right in the USA. Franco personally visits with suppliers to insure the highest level of quality. He also uses Forest Stewardship Council certified woods and bio-resins whenever possible. Boards are built over a period of weeks, rather than days allowing for precision craftsmanship and the perfect finish.
What are you waiting for?