Franco Snowshapes Rolls Out Rider Genome Custom Board Profile and Classic Shapes Line
October 19, 2015 (Jackson, WY) - Franco Snowshapes, crafters of high-quality custom snowboards, has released a new website, detailing the brand’s Rider Genome Profile and Classic Shapes snowboard line. The Rider Genome Profile is a proprietary survey that allows riders to build their ideal custom snowboard. The Classic Shapes Line offers riders six popular board shapes with customizable material options.
“I’ve spent years building the Rider Genome Profile to help riders craft the best custom board possible,” said Franco Snowshapes Founder and Head Shaper, Mikey Franco. “These custom boards are truly an extension of their rider’s personality.”
The Rider Genome Profile (RGP) analyzes a riders physical ability, style, geography and perception of snowboarding in a proprietary survey. Franco takes the results from a Rider Genome Profile survey and translates them into a handcrafted, custom snowboard that is perfect for the rider. Shapes, materials, profiles, flex and many other factors are fully unique in every snowboard made. Franco developed the Rider Genome Profile from knowledge gained over 30 years as an instructor, guide and snowboarder. The survey is open to Custom Shapes board purchasers only.
New for this year, Franco has also released a Classic Shapes Line. This line features six of Franco’s most popular and high performing snowboard shapes with customizable material and aesthetic options. Shapes include a ’56 Big Nose Pintail, '64 and '67 Pintail, ’47 Mini Pintail, '50 and ’60 Swallowtail, ’52 Batwing, ‘61 Twin and ’58 Square Tail. All boards are handcrafted to order, feature a three year warranty, and are available for men and women.
Custom Snowboard Shapes start at $1,699 and Classic Snowboard Shapes start at $1,299.