RIDER GENOME

Discover your shape.

Snowboarders and skiers will work directly with shapers Mikey Franco and Jordan Brown to craft a board or skis meant exclusively for them. Directly from shaper to client, Franco’s tailored building program known as The Rider Genome translates a riders Bio-metric, Psycho-metric and Enviro-metric preferences into materials and shapes that will optimize a riders potential. Clients communicate directly with Mikey and his team throughout the building process to ensure the perfect ride is created.

"After 25 years of board fitting clients for lessons and guided trips, Mikey Franco has mastered the art of movement analysis, ensuring his clients are matched up with the ideal shape to maximize our riding potential" -  

The Rider Genome analyzes three defining characteristics in an extensive survey: Bio-metric or physical traits and preferences, Psycho-metric or preferred riding style and ambitions and finally Enviro-metric or preferred location and conditions. Within these categories are a series of proprietary questions that allows Franco to create unique design blueprint. This blueprint defines the form and function that creates a shapes unique performance and feel.

Every custom design is meticulously built using the highest quality materials at the base of the Teton Mountain range in the USA. Franco personally visits with suppliers to insure the highest level of quality. He also uses Forest Stewardship Council certified woods and bio-resins whenever possible. Boards are built over a period of weeks, rather than days allowing for precision craftsmanship and the perfect finish.

What are you waiting for?